Beauty Strong
Warning: we are about to enter another world. A realm where rivers flow with herbal shampoo, gardens pop with rosebud salve, and every damsel looks like a CoverGirl. Except that there's no CoverGirl. Nay, nay, this is a paradise of must-have beauty products that no one knows about. Yet.
That is, until word gets around about what Jill Kravetz, Jodi Slater, and Laura Bronner have created. Called Gloss48, it will be to beauty merch what Zappos is to shoes, the women reckon. But instead of big brands like Estée Lauder and Maybelline, customers can discover the newest players in the beauty biz. The e-commerce site offers everything from leg lotion to eye shadow (anything you would find in the bathroom, the ladies tell us), as well as video tutorials that show customers how to use each product.
The trio isn’t new to beauty or business. Jill, who hails from Toronto and earned her MBA from the Wharton School, flexed her professional muscles as the first female partner at the Parthenon Group before starting up MiniLuxe, a nail and beauty lounge chain, while Laura ran a chain of nail salons in her hometown of Chicago. Jodi, from Longmeadow, earned her stripes as a digital strategist at the Monitor Group before joining Jeffrey Rayport to head up Marketspace, a digital-strategy advisory firm. Off-hours, the women are mothers to a total of five children, and they say that part of the appeal of opening their own business is creating a culture that embraces the day-to-day balance of work and family. All while looking gorgeous, of course.
www.gloss48.com
info@gloss48.com